VOR

While working at Brick, Pete was the lead designed that helped to name and brand this AI Engine created by personal trainers for personal trainers.

VOR (the norse goddess of wisdom) was chosen because it was simple, clear and memorable and also references the company’s Swedish tech roots.

He developed  the ‘Adaptive O’ device to visually marry together the world’s of the gym and the scientific theory behind their product - and showcase VOR’s ability to adapt its product to the unique needs of its clients.

      “I have been continually impressed with their attention to detail and creativity. Meticulously balancing our company’s core focuses of ethics, technology and exercise science, they have amazed me with their designs and marketing acuity.”

- Jess Shanahan – CTO